Roots. Wounds. Words. (RWW)
Advertising Design I & II Pratt Institute
Brand development and implementation for RWW, a literary arts nonprofit for Black, Latinx, Indigenous, Brown, and of Color, LGBTQIA+, formerly-incarcerated, justice-involved, and/or poverty-born. The branding process for RWW included three phases.
Developed a logo and branding proposal and presented them to the client
Based on feedback from the client, finalized logo design using elements from my submission and those of two classmates
Designed and proposed a brand identity and prepared items for print
Proposed Branding
Branding proposals with selected logo
